{"id":103115,"date":"2023-01-14T16:45:50","date_gmt":"2023-01-14T11:15:50","guid":{"rendered":"https:\/\/www.dcbooks.com\/?p=103115"},"modified":"2023-01-14T16:45:50","modified_gmt":"2023-01-14T11:15:50","slug":"the-mastery-behind-the-unskippable-ads","status":"publish","type":"post","link":"https:\/\/www.dcbooks.com\/promotions\/the-mastery-behind-the-unskippable-ads\/","title":{"rendered":"The Mastery Behind the Unskippable Ads"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-103117 size-full\" src=\"https:\/\/www.dcbooks.com\/promotions\/wp-content\/uploads\/2023\/01\/The-mastery-behind-unskippable-ads.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/www.dcbooks.com\/promotions\/wp-content\/uploads\/2023\/01\/The-mastery-behind-unskippable-ads.jpg 1280w, https:\/\/www.dcbooks.com\/promotions\/wp-content\/uploads\/2023\/01\/The-mastery-behind-unskippable-ads-300x200.jpg 300w, https:\/\/www.dcbooks.com\/promotions\/wp-content\/uploads\/2023\/01\/The-mastery-behind-unskippable-ads-768x512.jpg 768w, https:\/\/www.dcbooks.com\/promotions\/wp-content\/uploads\/2023\/01\/The-mastery-behind-unskippable-ads-525x350.jpg 525w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Is it possible to tell a story in seven seconds? It&#8217;s a yes for Prakash Varma, the man behind the most famous ad campaigns, including Zoozoo by Vodafone, SRK&#8217;s &#8220;Be My Guest&#8221; Dubai campaign, and more. Varma had to say `no` for others to make use of the chance presented by major campaigns, says Haridas B in a conversation with Prakash Varma.<\/p>\n<p>&#8220;Branding is the main purpose of ad campaigns, but it&#8217;s a long process,&#8221; says Varma, mentioning his work on the &#8220;Camerry; Love has many flavors&#8221; campaign starring Fahadh Fasil and Nazriya Nazim Fahadh. Ads are creative, but they are often overlooked. Art is forgotten when it lacks a story. &#8220;Every kind of emotion is important,&#8221; he added.<\/p>\n<p>A few of his commercials were shown during the session, which kept people interested.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is it possible to tell a story in seven seconds? It&#8217;s a yes for Prakash Varma, the man behind the most famous ad campaigns, including Zoozoo by Vodafone, SRK&#8217;s &#8220;Be My Guest&#8221; Dubai campaign, and more. Varma had to say `no` for others to make use of the chance presented by major campaigns, says Haridas [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":103117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2171],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dcbooks.com\/promotions\/wp-json\/wp\/v2\/posts\/103115"}],"collection":[{"href":"https:\/\/www.dcbooks.com\/promotions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dcbooks.com\/promotions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dcbooks.com\/promotions\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dcbooks.com\/promotions\/wp-json\/wp\/v2\/comments?post=103115"}],"version-history":[{"count":1,"href":"https:\/\/www.dcbooks.com\/promotions\/wp-json\/wp\/v2\/posts\/103115\/revisions"}],"predecessor-version":[{"id":103120,"href":"https:\/\/www.dcbooks.com\/promotions\/wp-json\/wp\/v2\/posts\/103115\/revisions\/103120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dcbooks.com\/promotions\/wp-json\/wp\/v2\/media\/103117"}],"wp:attachment":[{"href":"https:\/\/www.dcbooks.com\/promotions\/wp-json\/wp\/v2\/media?parent=103115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dcbooks.com\/promotions\/wp-json\/wp\/v2\/categories?post=103115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dcbooks.com\/promotions\/wp-json\/wp\/v2\/tags?post=103115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}